Whatsapp Initiates Ad Campaign Against Fake News

BY MEGHA GOSWAMI

 

NEW DELHI :

 

Recently, Whatsapp came under fire for being the platform for spreading of fake news. Thus, the chat group decided to take things into hands and has started advertising for fighting false information. The US-based company while talking on the matter said that this is matter which requires joint efforts by the government, community groups, and the technology companies.

 

Moreover, the company has come out with several steps to make sure that it is not used for mobilizing the mobs. One such feature introduced by the firm that will be rolled out later in the week helps you distinguish forwarded messages. The firm will be highlighting messages to assist users in understanding that the message has not been typed out originally.

 

The company revealed, “We have been testing a new label in India that highlights when a message has been forwarded versus composed by the sender. This could serve as an important signal for recipients to think twice before forwarding messages because it lets a user know if content they received was written by the person they know or a potential rumour from someone else.”

 

 

The company has also come out with a list of ‘easy tips’ to identify other sources of the same kind of information such as websites.

 

This feature is a result of the concern raised by the Indian government regarding the misinformation being circulated on Whatsapp leading to mob violence in the country. It Minister Ravi Shankar Prasad had conveyed government’s ‘deep disapproval’ and had called for all the ‘necessary remedial measures’ to put a stop over the flow of unverified information.

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